In 2009, some of the best riders in the world needed a belt that could handle their level of riding and still be comfortable. Most belts couldn’t flex and stretch, and instead, would pinch and bind. Belts that stretched, couldn’t perform or even keep your pants up! So Torstien, Mark and Andreas set out to create a stretch belt that could do it all. They did just that…and it was AWSM!


What started as an idea to design the ultimate snowboard belt led to crafting a comfortable stretch belt that is ideal in all situations. From the snow to the street, work to the water, AWSM is your go to belt anywhere life may take you!


Rooted in the heart of the Rocky Mountains but influenced by a global snow community, AWSM is ever evolving. Rider owned and operated, AWSM has grown into an exclusive line of premium products that deliver function, performance and style.